Speakers List

Charles Arthur has been technology editor of The Guardian since 2005, and is the co-founder of the Free Our Data campaign which lobbied - successfully - for the release of Ordnance Survey and other government data for free commercial reuse. Previously he has been technology and science correspondent at The Independent, at New Scientist, and Business magazine. He has been a journalist for more than 25 years.

In his daily routine he uses measurement systems he has built himself to track clickthroughs from Twitter to the Guardian's site, and for competitive analysis, and is an advocate of journalists as programmers using data sources to discover news that would otherwise be overlooked.

Web: www.guardian.co.uk/technology
Twitter: www.twitter.com/charlesarthur

Dave is a leading Internet marketing consultant, trainer and author. He has been recognised by the Chartered Institute of Marketing as one of 50 marketing gurus who have shaped the future of marketing, and lectures in e-business at the Universities of Cranfield, Leeds and Warwick.

He has assisted in the development of online marketing strategies for clients including 3M, CIPD, Euroffice, HSBC, Mercedes-Benz, Sony Professional and Tektronix.

Web: www.smartinsights.com
Twitter: www.twitter.com/DaveChaffey

Susan Hallam is a UK based Internet marketing consultant whose views on Internet business issues have been published in the Sunday Times, as well as publishing a range of articles in the Internet press. She is a regular speaker at search marketing conferences and events, and she shares her specialist search marketing experience in her blog, Internet Marketing Made Easy.

Susan's approach to Internet marketing draws on her technical background as a Senior Lecturer in computing at Nottingham Trent University combined with her experience in senior Internet marketing roles at BT and Capital One.

Web: www.hallam.biz
Twitter: www.twitter.com/susanhallam

Natasha is Head of Web Marketing at Capital One. With over 10 years experience in all areas of online marketing, she will be sharing her experience in online advertising, organic search engine optimisation, user experience, website conversion and web analytics.

Prior to joining Capital One, Natasha held online marketing roles at Barclaycard, Alliance & Leicester, and the Coventry Building Society.

Web: www.capitalone.com

After joining Abacus Lighting, an international exterior lighting business, Kelly started to transform communications using on line tools such as Twitter. With an extensive background in marketing, working on brand strategy and communications across a range of consumer and B2B brands, she is utilising the low-cost/no-cost marketing techniques of social media to build profile and engage target markets. Launching products, facilitating industry discussions and presenting distributors with an online forum are all part of her social media strategy for 2010. Kelly has just been named one of Business Insider's '42 Under 42' which recognises the best upcoming business talent in the Midlands.

Web: www.abacuslighting.com
Twitter: www.twitter.com/iamkellyherrick or www.twitter.com/abacuslighting

Richard Flewitt is a Video Consultant with a wealth of experience working for clients including Vision Express, Nottingham Theatre Royal, Chrysler Daimler, the NHS, and Alton Towers. Prior to establishing New Edge in 2003, Richard worked in Broadcast TV production (Carlton TV) where he produced news and factual programmes.

His approach to video challenges the dated, traditional corporate video style, by using the much more ‘user friendly’ and immediate approach from the world of factual television. The focus of New Edge films is very much on the message, or story contained in a film, and the people around whom the story centres. His passion for helping clients to find the most appropriate style and language to communicate messages that will engage an audience and inspire them to take action.

Web: www.new-edge.tv
Twitter: www.twitter.com/Richard_Flewitt

In 1997 Mark founded Jupiter Design, one of the UK’s top 25 design agencies. He is now a minority shareholder of the £6m design agency having sold the business in 2010.

He is the author of "Copywriting: successful writing for design,  advertising and marketing." This best-seller ranks #2 in Amazon’s “Bestsellers in Writing” category, and is currently being reprinted in America where it is a top student publication.

Now, Mark is the Creative Director of a small design and brand management studio called Nutshell, and a Design Associate with the UK Design Council. 

Mark also runs a weekly column, 'Mark Shaw's creative Nottingham' in the Nottingham Evening Post, and is a Business Champion for the East  Midlands.

Web: www.markshaw.co.uk

Mike is an ecommerce consultant specialising in improving conversion by a mix of web analytics and customer journey analysis. His expertise is in demand from organisations such as Google, Argos, Littlewoods, KLM, and Crabtree & Evelyn. Originally trained in psychology, Mike was a professional designer and then Professor of Design and Communication before setting up his own e-commerce consultancy in 2001. He is the Director of Sales Logiq, a company specialising in analysing and improving the customer experience of e-commerce sites. He is also co-owner of Moneyspyder - an e-commerce platform provider, and through working with them has in-depth experience of e-commerce software, content management systems, customer segmentation and online marketing through emails and paid advertising. He has recently been undertaking statistical analysis on the effectiveness of search engine optimisation and hence has consulting expertise in this area as well.

Web: www.saleslogiq.com

Ian Lockwood is an independent consultant specialising in online marketing. He’s a popular speaker at Internet industry conferences, and is known for delivering complex concepts in an clear and informative way. Ian’s expertise comes from eleven years in the Internet industry, with eight years spent as deputy managing director of a web design and development company, during which he helped hundreds of businesses and organisations improve their online marketing activity.

Web: www.ianlockwood.net
Twitter: www.twitter.com/Ianlockwood