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Time
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Event Detail
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09:30 – 10:15
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Getting it Wrong: Change & Measurement on the Internet
Charles Arthur: The Guardian (Technology Editor)
Charles Arthur is going to talk about the shifting sands of the Internet, and how these subtle changes can impact all of our businesses. Whether its the Mobile Internet, Facebook, or Twitter, these technologies are shaping the business agenda and we need strategies for monitoring change and identifying the measurements for our business success. Charles will discuss where these are changes coming from, and how can we anticipate what the landscape will look like six months from now.
As The Guardian’s Technology Editor, Charles identifies the agenda-setting stories that are just over the horizon. Join us for this enjoyable and useful session, and be sure you’ll come away with ideas and inspiration you can apply to your business.
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11:15 – 12:30
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Using Google Analytics to improve your business results
Dr Dave Chaffey: Marketing Insights Limited
More than 70% of businesses are using Google Analytics to measure their web performance, but few are using its full range of features to improve their business performance. Analytics enables you to review the quality of your visitor sources, improve your customer journey through your website, and measure the conversions the site brings to your business.
In this session you will learn practical techniques for configuring your tracking, customise your reports, and interpret your results so that you can implement those “quick win” improvements essential for online marketing success
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11:15 – 12:30
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The Web Inspector
Susan Hallam – Hallam Communications
Natasha Barnett – Capital One
Are you brave enough to put your site to the Web Inspectors' scrutiny? Do you want honest and frank feedback as to how you could improve your website, or maybe it is perfect already? Come along to this lively and interactive session, and show us your website! We'll answer your web marketing questions. Are your rankings not good in Google? Getting visitors to your site but just not making sales? Having trouble with your Pay Per Click advertising? Be ready for brickbats and bouquets as we review your websites.
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13:30 – 14:45
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Essentials of Search Engine Optimisation
Ian Lockwood: Ian Lockwood Digital Consultancy
Search Engine Optimisation helps customers to discover your business at a critical point in the buying cycle: they are searching the web using keywords that show their intention to buy. This session will give a no-nonsense and concise overview of the essentials of Search Engine Optimisation. What are the practical steps you need to take to improve your rankings in the search engines? How do you need to build your website to please the search engines? In clear and simple language you will learn the latest techniques for you to use to make an impact on your website visibility in the search engines.
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13:30 – 14:45
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Essentials of Social Media Marketing
The explosive growth of Social Media means YouTube and Twitter are insinuating their way into all our customers’ lives. Whether it’s the Conservative Party’s YouTube videos or small businesses communicating with clients and prospective clients on Twitter, marketers are starting to look beyond the hype and understand the practical opportunities these social techniques have to offer.
In this session, you'll hear from marketing experts who'll help you cut through the hyperbole and create some long lasting, meaningful consumer connections by using practical social media marketing tactics and strategies.
Finding your voice on Twitter: how to get started, connect with other tweeps and measure the feedback.
Kelly Herrick: Abacus Lighting Ltd (Marketing Manager)
YouTube : Engage & Inspire with Video
Richard Flewitt: New Edge
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15:15 – 16:30
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Essentials of Copywriting
Mark Shaw: We Are Nutshell
Your website is a form of direct marketing, reaching directly into your customer’s world to inform, guide and sell. Your copy is the Tour Guide for your site, helping visitors to navigate and discover your content, anticipating their needs, and guiding them to the places you want them to visit.
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15:15 – 16:30
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Improving the Ecommerce User Experience
Dr Mike Baxter: SalesLogiq
Ecommerce is changing faster than ever, and having a usable site is one of the most significant factors in a customer’s decision to buy. In this dynamic and competitive climate, online retailers must continually improve their overall customer experience and customer satisfaction. This practical session will explore the latest trends in the ecommerce customer experience, providing practical examples of product pages, navigation, shopping basket, and the checkout process. You will be able to compare your own ecommerce activities against best practice examples, and how to introduce these proven techniques into your own ecommerce site.
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13:30 – 16:30
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Successful Internet Marketing
Susan Hallam – Hallam Communications
This seminar is Solicitors Regulation Authority CPD accredited for 2 hours and 45 minutes.
Is your firm ready to improve its Internet marketing?
Do you want to know which Online Marketing techniques are right for your business?
This seminar will provide you with information you need to make the right management decisions when it comes to marketing your firm on the Internet. Learn how to get Google to send more visitors to your website. Create a plan to spend your online advertising budget sensibly. Avoid wasting time and energy on marketing that won’t get results.
This seminar will provide you with a plan of action for using:
1. Search Engine Optimisation
2. Pay Per Click Advertising
3. Social Media Marketing
The Solicitors CPD workshop takes place as an option during the afternoon, but the CPD course fee includes lunch, and attendance at the full day conference.
See full course details here: CPD for Solictors: Successful Internet Marketing
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